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Compared to commuters who use bus or subway, bicyclists can't focus on other things well. Because, they should have their eye on cycling! As the number of bicyclist is increasing, traffic system is expected to have been changed. Just like car drivers, bicyclists will be observed traffic signal as much as drivers do. So, during that waiting time, they can do something else. It's not pretty long time, but that instant can be a great chance for company to publicize their products and for bicyclists to know something new information. To prevent them from missing the signal, I designed this idea at traffic light.
Seongnam, South Korea