Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Porsche Design / Corporate Design

Porsche Design
Porsche Design

Discipline: Communication

Discipline: Communication

As a central element we designed a new font, which follows the Porsche lettering very closely, but having a significantly improved legibility.
The colors we chose, black and titanium, remind on the car brand as well and stress thus the technoid positioning of Porsche Design.
For the packaging we further developed a formal raster. It is spatially based on the proportions of the horizontal projection of Porsche’s model 911 (5:2) and conceptually on a consistent universal naming system. Every product appears in a package having a geometric form derived from the “original rectangle”. The identification number is always a four-digit number preceded by a “P”.
The guiding principles for design were documented in an online manual and are available as downloads.

Client / Manufacturer

Porsche Design Group

Porsche Design
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Bietigheim-Bissingen, Germany

Go to profile


KMS Team GmbH
München, Germany

Knut Maierhofer, Patrick Märki, Sandra Ehm, Christina Baur

Go to profile