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The idea was to put the report in an oven glove, thus drawing attention to the fact that Podravka is a food manufacturing company. Another link with food and kitchen is the spine covered by a cloth with a pattern reminiscent of old kitchen cloths. The inside covers are illustrated with motifs that remind us of old cookbooks. The concept of the report is to gradually, through various advice, reveal the secret of good cuisine. The advice helps to set the table or prepare a romantic dinner, it tells how to dress, how to place the table cloth, how to brighten the table with napkins in different shapes and in which order to wash the dishes, and it deals with table manners. The secret is revealed at the end, through facetious illustrations and photographs: put your heart into everything you do.
Maja Bagic (Art Director)