www.ic-berlin.de / Home page

This website takes visitors on an entertaining journey through the world of ic! berlin eyewear, conceived and designed for a young, lifestyle-oriented target group. The online experience vividly communicates the image and style of the company, the aesthetic and technical formulation of the site being designed to highlight the highly innovative character of the product.
The glasses are presented in detail throughout, including in a virtual tryout section.
In addition to the product presentation, the website also communicates a way of life. We see video sequences simulating individual views of the city through the coloured glasses of an ic! berlin wearer. These virtual journeys feature commentary in the form of the associations of the viewer, animated sequences are superimposed on video images to provide highly individual and amusing perspectives.