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The application accompanies the market launch campaign for the new BMW 3 Series Sedan. The primary goal is to awaken desire for the product and initiate dialogue with potential customers and interested parties already in the run-up to the launch. Further goals include establishing the product within the target group, fortifying the products position in a lasting manner and strengthening the image of the vehicle series.
The internet highlight is a networked component of the campaign. Thus, the online communication follows the overall product strategy with concrete objectives in relation to creating loyalty in existing customers and conquering new customers. The online channel plays an important role in the communication mix.
Interone Worldwide GmbH
Markus Wierl, Stefan Kurzweg, Isabella Winklmann, Tobias Höreth