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The medium-sized company Fissler with more than 600 employees has been the leader in the German as well as many international cookware markets for many years, producing only in the area of Idar-Oberstein in Rhineland-Palatinate.
In March 2005 Fissler launched its new INTENSA product line, a unique cooking system with the world innovation ThermoStar temperature display and many other useful functions. For introducing INTENSA to its sales customers and end-consumers, Fissler developed, along with advertising agency Leo Burnett of Frankfurt, a bundle of measures and promotion material.
At the same time Fissler started introducing its new brand appearance that clearly distinguishes the company from its competitors and strongly appeals especially to younger target groups.
Bereich Trade Marketing
Leo Burnett GmbH
Frankfurt am Main, Germany