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In countries where hot days can be counted with just one hand, ventilators are just needed during a few days of the year. When not in use, they need to be stored, however, a market research showed that current fans are not thought to be stored. Especially in european cities like Berlin, London or Rotterdam, where the rent prices keep on rising, every centimeter of the room is extremely worthy and shouldn‘t just be used for storing a ventilator.
Therefore the Phantom was designed, a fan that is collapsible with just one hand movement and thus becomes storable in the smallest apartment.