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YOU for ME is a concept for a campaign of the Norwegian Cancer Society that aims to reach parents by emotional aspects such as love and compassion to make them realize the importance of self-prioritization concerning health. It is scientifically tested that it takes 21 days to change a persons mindset. For the YOU for ME campaign a calendar consisting of 14 different tasks to be done within 21 days concerning compassion was designed. The calendar is given to pupils at primary schools by NCS. The children use it together with their parents. With this strategy we present prevention in a positive way and empower the communication in families
The Oslo School of Architecture and
The Oslo School of Architecture and Design (AHO)
Norges teknisk naturvitenskapelige universitet (NTNU)