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F500i / Mobile phone


Discipline: Product

Discipline: Product

The Sony Ericsson F500i focus is on FUN imaging, FUN entertainment and FUN communication. It's dual front because the camera design is aimed at giving the look and feel of a commercial digital camera and while the phone front with an impressive 1.9" color screen which makes communicating and organizing an easy and satisfying experience. F500i is a design statement both for Sony Ericsson and the person who decides to purchase it. F500i is a camera phone optimized for taking and sending pictures. You can even take and send video clips and view it at the 1.9" color screen.
The F500i communicates. Sleek, cool, trendy… and that super size screen. Designed to express and impress. You'll have fun navigating the icon desktop. The animated icons make navigation easier. And they look pretty cool too. Flip the phone over, hold it horizontally and you're on the camera side. Smart details include mirror for easy self-portraits and a speaker that looks the way a speaker should.

Client / Manufacturer

Sony Mobile Communications

Sony Ericsson Mobile Communications AB
Lund, Sweden

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Creative Design Center Lund

Creative Design Center Lund