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Cosmetic for dementia / Product Concept

Cosmetic for dementia
Cosmetic for dementia

Dementia is a social issue in Japan. This make-up is designed for elderly ladies suffering from dementia and living at nursing homes. Throughout this project, my mission was to bring smiles back to these ladies and to support them to put on make-up by themselves, thus maintaining their sense of dignity. 
At first glance, my design is not much different from commercial cosmetics. I deliberately used stylistic clues that were popular in the days these ladies used make-up as part of their everyday life. The familiarity of the product evokes memories and promotes recognition. 
Details of the cases are also designed to facilitate independent use.


Tama Art University

Tama Art University
Tokyo, Japan