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Iconic Impulses / Kinetic digital exhibits

Iconic Impulses
Iconic Impulses

Discipline: Interior Architecture

Discipline: Interior Architecture

What will mobility feel like in future? Developed by simplicity, the exhibits are embedded in a concentric room concept for the future exhibition "Iconic Impulses." With a visionary design, a fascinating narrative and an engaging presentation, technologies and materials that are not yet available are presented and the essence of the future vision of BMW Group’s four brands is conveyed. “Imagine” – just imagine: inspiring, sculptural, kinetic, medial, interactive exhibits. Accompanied by a narrative soundtrack that fuses vision and sculpture. Choreographed movement and narrative thread stimulate the contemplators’ imagination and visionary powers.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Further localization:: Iconic Impulses. The BMW Group. Future Exhibition trough Munich, Beijing, London & Los Angeles

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Design

simple GmbH

simple GmbH
Köln, Germany

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Design

Zeichen & Wunder GmbH

Zeichen & Wunder GmbH
München, Germany

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Design

MKT AG

MKT AG
Olching, Germany

Design

focus4 GmbH

focus4 GmbH
Olching, Germany