Silk Iron & Curler
Flat and curling iron
Instyler
Instyler’s flat iron and curling iron (FI_1 and CI_1, respectively) feature CeraSilk™, a proprietary multi-layered material composed of woven silk fibers covered by a ceramic coating. Digital temperature control and the CeraSilk™ heating elements provide a more consistent distribution of heat and a unique friction signature for controlling hair follicles during styling. The CI_1 disposes of the traditional spring-loaded metal hair clip and utilizes a patented clip-less hair retention slot or “Grip-tip” to simplify the hair curling process. The silicon bristles gently hold sections of hair to allow for easy, hands-free wrapping.
Client / ManufacturerDesign
Instyler
Culver City, CA, USPrimer Studios PRIMER
Los Angeles, CA, USDate of Launch
2016
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User