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Silk Iron & Curler / Flat and curling iron

Silk Iron & Curler
Silk Iron & Curler

Discipline: Product

Silk Iron & Curler
Silk Iron & Curler
Silk Iron & Curler

Discipline: Product

Instyler’s flat iron and curling iron (FI_1 and CI_1, respectively) feature CeraSilk™, a proprietary multi-layered material composed of woven silk fibers covered by a ceramic coating. Digital temperature control and the CeraSilk™ heating elements provide a more consistent distribution of heat and a unique friction signature for controlling hair follicles during styling. The CI_1 disposes of the traditional spring-loaded metal hair clip and utilizes a patented clip-less hair retention slot or “Grip-tip” to simplify the hair curling process. The silicon bristles gently hold sections of hair to allow for easy, hands-free wrapping.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Instyler

Instyler
Culver City, CA, United States

Design

Primer Studios

Primer Studios
PRIMER
Los Angeles, CA, United States

Greg Thüne, Sasha Tseng, Ryan Cohn