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Blackmagic URSA EVF / Electronic viewfinder

Blackmagic URSA EVF
Blackmagic URSA EVF

Discipline: Product

Discipline: Product

The URSA Viewfinder is a professional electronic viewfinder designed specifically for Blackmagic cinema cameras. With an ultra-sharp full HD OLED display, its crystal clear images are indistinguishable from optical systems over $ 8,000. For $ 1,500, it unlocks levels of focus control and framing previously inaccessible to independent filmmakers and grass-roots broadcasters.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Blackmagic Design

Blackmagic Design
Melbourne, Australia

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Design

Blackmagic Design

Blackmagic Industrial Design Team
Melbourne, Australia

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