Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Herman Miller Hangtags / Product adjustment system

Herman Miller Hangtags
Herman Miller Hangtags

Discipline: Communication

Discipline: Communication

Herman Miller’s brand marketing team requested post-purchase concepts that would present the Herman Miller brand coherently and in alignment with the company’s high expectations for customer service and communication. The product hangtags were redesigned to present an overview of the company and product and were paired with a card celebrating the product’s designer (or design team). Additional consideration was given to how users might access adjustment information through printed hangtags attached to the products, PDFs available for viewing and download from the website, carefully choreographed adjustment videos and boldly-branded cartons.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer

Herman Miller

Herman Miller, Inc.
Zeeland, MI, United States

Go to profile

Brian Edlefson / Thesis

St. Joseph, MI, United States

Brian Edlefson (Creative Direction, Design), Mark Cook (Art Direction, Design), Greg Anderson, Heather Tucker (Design)

Go to profile