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Herman Miller Hangtags / Product adjustment system

Herman Miller Hangtags
Herman Miller Hangtags

Discipline: Communication

Discipline: Communication

Herman Miller’s brand marketing team requested post-purchase concepts that would present the Herman Miller brand coherently and in alignment with the company’s high expectations for customer service and communication. The product hangtags were redesigned to present an overview of the company and product and were paired with a card celebrating the product’s designer (or design team). Additional consideration was given to how users might access adjustment information through printed hangtags attached to the products, PDFs available for viewing and download from the website, carefully choreographed adjustment videos and boldly-branded cartons.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

Herman Miller

Herman Miller, Inc.
Zeeland, MI, United States

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Design

Thesis

Thesis
St. Joseph, MI, United States

Brian Edlefson (Creative Direction, Design), Mark Cook (Art Direction, Design), Greg Anderson, Heather Tucker (Design)