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15-inch MacBook Pro / Computer

15-inch MacBook Pro
15-inch MacBook Pro

Discipline: Product

Discipline: Product

The new MacBook Pro features an entirely new enclosure design and all-metal unibody construction that creates an incredibly rigid and dense notebook that is amazingly thin and light. It features Apple’s brightest and most colorful Retina display yet, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina®-quality Multi-Touch™ display called the Touch Bar.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Innovation / Autonomy

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period: confidential

  • DATE OF LAUNCH 2016

Client / Manufacturer

Apple

Apple
Cupertino, CA, United States

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Design

Apple

Apple
Cupertino, CA, United States

Apple Industrial Design Team

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