Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

13-inch MacBook Pro / Computer

13-inch MacBook Pro
13-inch MacBook Pro

Discipline: Product

Discipline: Product

The new MacBook Pro features an entirely new enclosure design and all-metal unibody construction that creates an incredibly rigid and dense notebook that is amazingly thin and light. It features Apple’s brightest and most colorful Retina® display yet, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina®-quality Multi-Touch™ display called the Touch Bar.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Innovation / Autonomy

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period: confidential

  • DATE OF LAUNCH 2016

Our first reaction was: it is absolutely gorgeous. Simple and congruent, this is engineering and design in perfect combination. Apple puts a great deal of care into each detail: Every line, every embossment, ever edge has been carefully considered. The design is reduced to a minimum, but there is still music there and passion.
Gold Statement
Client / Manufacturer

Apple

Apple
Cupertino, CA, United States

Go to profile
Design

Apple

Apple
Cupertino, CA, United States

Apple Industrial Design Team

Go to profile