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SAMOO: Insight & Inspiration / 40th anniversary

SAMOO: Insight & Inspiration
SAMOO: Insight & Inspiration

Discipline: Communication

Discipline: Communication

As a global architectural firm representing Korea, SAMOO Architects & Engineers proudly commemorates its 40th anniversary by publishing a special book to cover 40 major projects that best represent SAMOO with the messages of its leadership, vision and insights. We designed this book to deliver such messages through the concept of an Art Book instead of a general format of the Anniversary Book and have categorized 40 major projects into four different groups to introduce three core competencies – Design Excellence, Innovative Solutions and Creative Culture – and deliver true values of SAMOO effectively to the customers and business partners.

  • TARGET GROUPS Consumer / User, Other target groups:: business partner

  • TARGET REGIONS Asia, Further localization:: South Korea

  • DEVELOPMENT TIME other period:: 6 month

  • DATE OF LAUNCH 2016

Client / Manufacturer

samoo architects & engineers

SAMOO Architects & Engineers
Seoul, South Korea

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Design

NEWTYPE IMAGEWORKS

NEWTYPE IMAGEWORKS. Inc.
Seoul, South Korea

Jinwook Kim, Kiyoon Park, Yongmin Joh, Jihan Kim

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Design

samoo architects & engineers

SAMOO Architects & Engineers
Design Lab
Seoul, South Korea

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