Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Youtube / Editorial / book

Youtube
Youtube

Discipline: Communication

Discipline: Communication

Even in the digital era, books remain one of the most inspiring vehicles for sharing knowledge. That is what Google bet on when they invited Pharus to create the first Youtube book; a publication with the goal of showing everyone how powerful Youtube can be as a brand building tool. Beginning by acknowledging that each user has a unique experience on Youtube, we created an editorial project that reflects the infinite possibilities of the digital interface – from covers that never repeat to a content you read in the order you want (like using hyperlinks). The book was launched at an amazing event with the greatest Youtubers from Brazil.

  • TARGET GROUPS Other target groups:: Creatives, Planners and Brand managers

  • TARGET REGIONS South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Google

Google
São Paulo / SP, Brazil

Go to profile
Design

Pharus Bright Design

Pharus Bright Design
São Paulo, Brazil

M. Mota, C. Inoue, V. Kano, P. Mattos, L. Bacchiocchi, M. Scheid, L. Blat, H. Góis, T. Rossi, G. Lisboa, L. Vidoux, R/GA SP Team

Go to profile