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Even in the digital era, books remain one of the most inspiring vehicles for sharing knowledge. That is what Google bet on when they invited Pharus to create the first Youtube book; a publication with the goal of showing everyone how powerful Youtube can be as a brand building tool. Beginning by acknowledging that each user has a unique experience on Youtube, we created an editorial project that reflects the infinite possibilities of the digital interface – from covers that never repeat to a content you read in the order you want (like using hyperlinks). The book was launched at an amazing event with the greatest Youtubers from Brazil.