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MHL390 F with new cabin / Loading machine

MHL390 F with new cabin
MHL390 F with new cabin

Discipline: Product

MHL390 F with new cabin

Discipline: Product

The MHL390 F material handler represents the new generation of Terex Fuchs loading machines. The new design with classic Fuchs-style elements combined with the latest technologies embodies the symbiosis of tradition, quality and innovative spirit. The design motif of the Fox Cab is the mammal from which it takes its name. The silhouette of the fox's head is reflected subtly in the stylistic idioms. This design produces an unmistakable branding effect. The Fox Cab has been specially designed for loading machines and did not have to be subjected to any compromises as a result. This provides the user with great benefits in terms of ergonomics.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Brand Identity

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Terex Fuchs

Terex Deutschland GmbH
Terex Fuchs
Bad Schönborn, Germany

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Design

Lumod | Design | Strategy | Consulting

Lumod GmbH
Baiern | Piusheim, Germany

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