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Lavazza MilkUp / Milk frother

Lavazza MilkUp

Discipline: Product

Lavazza MilkUp
Lavazza MilkUp
Lavazza MilkUp
Lavazza MilkUp

Discipline: Product

This premium milk frother lets you enjoy authentic Italian cappuccino at home. MilkUp is another example of the new design direction of Lavazza products. The design language is composed of bold, colourful and simple elements with high quality surfacing. The external shell of this induction based frother has a prominent color split that puts emphasis on the button. The rear ventilation slots pick up on the horizontal theme that is so important for Lavazza products. The vessel is made from INOX and can be cleaned easily. It has an ergonomic handle and the whisk has a dedicated storage area on top of the lid.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Execution / Material Selection, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Australia/Oceania, Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Lavazza

Lavazza
Turin, Italy

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Design

Lavazza

Lavazza
Turin, Italy

Florian Seidl

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