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Kia Optima Sportswagon / Passenger car

Kia Optima Sportswagon
Kia Optima Sportswagon

Discipline: Product

Discipline: Product

Kia’s first foray into the competitive tourer D-segment features the same sharp lines and smooth bodywork that define Kia’s latest models. Its strong, rising shoulder and gently sloping, swept-back cabin continue for longer to produce its distinctive tourer body shape. The rear overhang adds greater volume to the back of the vehicle and is disguised elegantly by the raked rear window and tapering roofline, giving the car a genuinely athletic stance in a typically conservative segment. The wide dashboard creates a genuine sense of spaciousness and modernity with high material quality. The car is equipped with Android Auto™ and Apple CarPlay™.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Execution / Material Selection, Usability / Ergonomics

  • TARGET GROUPS Consumer / User, Other target groups:: Fleet customers



Client / Manufacturer

Kia Motors

Kia Motors Corporation
Seoul, South Korea

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Kia Motors

Kia Design Center Europe
Frankfurt a. M., Germany

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