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Kia Rio / Passenger car

Kia Rio
Kia Rio

Discipline: Product

Discipline: Product

Rio has a progressive new design defined by straight lines and smooth surfacing giving the car a distinctive new look and mature character. The front has a broad sculpted grille; lights moved out and upwards add a greater visual width for a stronger overall look. In profile, the backwards cab, longer bonnet and shorter rear overhang give a stable, solid and self-confident stance. The lines running the dashboard’s width give the cabin a wider appearance increasing the sense of space. It is angled towards the driver, providing a sportier, driver-focused design with a more premium character and accommodates the Rio’s new range of technologies.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Execution / Material Selection, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America


Client / Manufacturer


Kia Corporation
Seoul, South Korea

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Kia Design Center Europe
Frankfurt a. M., Germany

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