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Mercedes-Benz IAA 2015 / Trade fair appearance

Mercedes-Benz IAA 2015
Mercedes-Benz IAA 2015

Discipline: Interior Architecture

Discipline: Interior Architecture

The Silver Flow, the architectural symbol becomes the stage set. The flexible stage setup was designed to accommodate a wide range of live situations. The three-storey brand shelf with the current product portfolio creates a surprising depths of the stage. Live acts accentuate the brand topics and product premieres. A spidercam reinforces the underlying live atmosphere of the stage production. The dynamic live images are expanded digitally by augmented reality levels.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Atelier Markgraph

Atelier Markgraph
Frankfurt a. M., Germany

(Kommunikation, Ausstellungs- und Mediendesign)

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Design

jangled nerves

janglednerves
Stuttgart, Germany

(Architektur LP 1-8, Interiordesign und Ausstellungsarchitektur, Gesamtkoordination)

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Design

TLD Planungsgruppe

TLD Planungsgruppe
Wendlingen, Germany

(Lichtdesign)

Design

Atelier Markgraph

Atelier Markgraph mit Monomango und NSYNK
Frankfurt a. M., Germany

(Show)

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