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Maredo Steakhouse / Restaurant

Maredo Steakhouse
Maredo Steakhouse

Discipline: Interior Architecture

Maredo Steakhouse
Maredo Steakhouse
Maredo Steakhouse
Maredo Steakhouse

Discipline: Interior Architecture

We created a new Corporate Architecture for the established steakhouse chain Maredo, which has been implemented for the first time in the Berlin branch in "The Q" mall, next to Berlin’s historic Gendarmenmarkt. We have put together a new interior concept that focuses on this key product and its origins, transforming quality into something much more tangible. The new materials and color world are inspired by the raw material meat with its archaic connotations and intrinsic connection to fire. Its origins are condensed into the figure of the gaucho: the archetypal South American herdsmen, which essence is freedom and a closeness to nature.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Maredo Restaurants Holding GmbH

Maredo Restaurants Holding GmbH
Düsseldorf, Germany

Design

Ippolito Fleitz Group – Identity Architects

Ippolito Fleitz Group
Identity Architects
Stuttgart, Germany

M. Bertram, K. Büttner, G. Fleitz, T. Flott, J. Förster, P. Ippolito, V. Kintopf, T. Lessmann, K. Özerler, V. Schiffl, D. Schwarz

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