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We created a new Corporate Architecture for the established steakhouse chain Maredo, which has been implemented for the first time in the Berlin branch in "The Q" mall, next to Berlin’s historic Gendarmenmarkt. We have put together a new interior concept that focuses on this key product and its origins, transforming quality into something much more tangible. The new materials and color world are inspired by the raw material meat with its archaic connotations and intrinsic connection to fire. Its origins are condensed into the figure of the gaucho: the archetypal South American herdsmen, which essence is freedom and a closeness to nature.
Maredo Restaurants Holding GmbH
Ippolito Fleitz Group
M. Bertram, K. Büttner, G. Fleitz, T. Flott, J. Förster, P. Ippolito, V. Kintopf, T. Lessmann, K. Özerler, V. Schiffl, D. Schwarz