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Eau de Parfum “SOUL of MOTION” is a premium item exclusively made for the customers who love the Mazda brand. Shiseido has created the fragrance and design. The aim was to embody the Mazda brand design concept, the “SOUL of MOTION,” into the fragrance and to visualize this fragrance with the design.
Mazda Motor Corporation
Shiseido Company, Ltd.
Yoji Nobuto (Creative Director), Kanako Kawai (Art Director), Akira Muraoka (Designer)