Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

SOUL of MOTION / Fragrance packaging

SOUL of MOTION
SOUL of MOTION

Discipline: Packaging

Discipline: Packaging

Eau de Parfum “SOUL of MOTION” is a premium item exclusively made for the customers who love the Mazda brand. Shiseido has created the fragrance and design. The aim was to embody the Mazda brand design concept, the “SOUL of MOTION,” into the fragrance and to visualize this fragrance with the design.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

This unique and innovative flacon from Shiseido is a creative metaphor to express 'The soul of motion', a concept created by Mazda for their cars. The structural design captures the tension when muscle primes for action, borrowing both visual brand language from automotive design and the human body. Pure in form and function and harmonious, the outer sleeve has a subtle soft touch meant to feel like skin. The overall sculpture is itself a work of art.
Gold Statement
Client / Manufacturer

Mazda Motor Corporation

Mazda Motor Corporation
Hiroshima, Japan

Design

SHISEIDO CO., Ldt.

Shiseido Company, Ltd.
Ginza, Japan

Yoji Nobuto (Creative Director), Kanako Kawai (Art Director), Akira Muraoka (Designer)

Go to profile