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ThinkPad X1 Yoga / Computer

ThinkPad X1 Yoga
ThinkPad X1 Yoga

Discipline: Product

ThinkPad X1 Yoga

Discipline: Product

The ThinkPad X1 Yoga brings innovation to the next generation premium business machine by incorporating a high-quality carbon fiber and magnesium alloy. The material is utilized to create a sleek form and to retain the strength and durability that is ThinkPad. The X1 Yoga will be unique in the industry for also having an innovative keyboard that provides an optimal user experience. Incorporating the “wave” keyboard that lowers and locks to create a flat surface in tablet mode, the keys are protected from accidentally being pressed or scraped on a flat surface.

  • ASSESMENT CRITERIA Innovation / Autonomy, Brand Identity, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Lenovo

Lenovo
Morrisville, NC, United States

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Design

Lenovo

Lenovo
Morrisville, NC, United States

Lenovo Product Design Group

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