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Vodafone Smart Prime 8 / Smartphone

Vodafone Smart Prime 8
Vodafone Smart Prime 8

Discipline: Product

Discipline: Product

The Smart Prime 8 is part of the Vodafone smartphone product portfolio. It is positioned at the upper mid of the price range and therefore has to compete in a difficult market. The challenge of this project was to balance product features and material quality with part complexity and overall manufacturing costs, while still creating a device with a simple and valuable design. As a result of the design team’s efforts, the Smart Prime 8 can do all this. A genuine design following one comprehensive gesture let all parts and details naturally fall into their place, creating a conclusive, stirring user experience.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Execution / Material Selection, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Vodafone GmbH

Vodafone Group Services GmbH
Düsseldorf, Germany

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Design

SMAL

SMAL GmbH
Planegg, Germany

SMAL Design Team

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Design

Vodafone GmbH

Vodafone Group Services Deutschland
Düsseldorf, Germany

Daniel Schubert, Stephen Lee

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