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LENDIT / Corporate Identity design

LENDIT
LENDIT

Discipline: Communication

Discipline: Communication

LENDIT is the largest personal loan oriented marketplace lending company in Korea. We operate an online marketplace platform where investors provide capital to people seeking loans. Since we leverage technologies to lower the costs of the traditional banking system and transform the finance industry, we selected the color mint as our main one to imply "trust" and "freshness." By transfiguring the letters L and T from the company name LENDIT, we developed a corporate identity symbol similar to a "parentheses" sign. This symbol delivers our brand identity in various situations both online and offline in a consistent manner.

  • TARGET GROUPS Further specification:: Marketplace Lending

  • TARGET REGIONS Further localization:: Republic of Korea

  • DEVELOPMENT TIME other period:: 6 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

LENDIT

LENDIT
Seoul, South Korea

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Design

LENDIT

LENDIT
Seoul, South Korea

Jaedeok Yun, Sungjoon Kim

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