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Das Versprechen – The Promise / Video

Das Versprechen – The Promise
Das Versprechen – The Promise

Discipline: Communication

Das Versprechen – The Promise
Das Versprechen – The Promise
Das Versprechen – The Promise
Das Versprechen – The Promise
Das Versprechen – The Promise

Discipline: Communication

An international children’s aid organization looking for fresh images and a novel approach to get its message across was the starting point for this delightful animated film centered on a valuable “promise.” Kinetic typography acts as the story’s narrator, while providing a stage for the hand-drawn characters to actually experience what is being narrated. Scenic illustrations hint at the characters’ living environment and supplement the key message with important details. Music and sound design underscore the dramatic composition in a playful way.

  • TARGET GROUPS Consumer / User, Other target groups:: Potential donors of the children's aid organization.

  • TARGET REGIONS Further localization:: German speaking target group (Germany, Austria, Switzerland)

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Compassion Deutschland

Compassion Deutschland
Marburg, Germany

Design

Bär Tiger Wolf GmbH

Bär Tiger Wolf GmbH
Tübingen, Germany

Marc Böttler (Concept, Art Direction, Animation), Theo Eißler (Concept, Text), Michael Böttler (Illustration), Moritz Schneider (Character Animation), Gerd Böttler (Music, Sound Design)