Hyundai Sans Typeface / Typography design

Hyundai Sans Typeface is the bespoke typeface created especially for Hyundai over a twelve-month period. The typeface was launched in 2016 as part of a comprehensive, global brand relaunch targeted at global consumer markets. The effort’s main objective was to shift the brand’s focus from product to lifestyle. As a result, Hyundai Sans Typeface visually reflects the brand’s mission: to enrich people’s lives with remarkable moments and experiences by rethinking the future of mobility. Thanks to its carefully crafted geometric structure, enhanced legibility and balanced letter shapes, Hyundai Sans Typeface radiates a warm, confident, simple look with a human touch.