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Childhood Dream, Baskin Robbins / Packaging and branding

Childhood Dream, Baskin Robbins
Childhood Dream, Baskin Robbins

Discipline: Communication

Discipline: Communication

Childhood Dream, Baskin Robbins. Baskin Robbins meets the guru of industrial design Alessandro Mendini. The all new identity design of Baskin Robbins was an opportunity to once again highlight Baskin Robbins’ concept of soft ice cream by using the beauty of curves based on the existing brand value. Mendini’s design philosophy, striving to see the world from the eyes of children emphasizing the innocence of childhood, is reflected directly in the branding of Baskin Robbins. The core themes for the collaboration are childlike innocence and hope. Against such a backdrop, Mendini created bold colors and unique characters.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

BR Korea

BR Korea Co., Ltd.
Seoul, South Korea

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Design

SPC DesignCenter

SPC DesignCenter
Seoul, South Korea

SangMi Kim (Project Manager), JoongGyu Kang (Creative Director), Eugenia Rhee, EunYoung Bae, SoYeon Yu (Designers)

Design

ATELIER MENDINI

ATELIER MENDINI
Milano, Italy

Alessandro Mendini (Concept)