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BUY LOCAL is a trademark for local products and services. It aims to increase the use of local goods and encourages promotion of local production. The trademark logo is a simple way of telling the user where a product is made. By making the decision to buy local, the user contributes to supporting local economy and employment.
Eventually BUY LOCAL aims to bring local products together and display them in department stores under collective ”BUY LOCAL” sections. This would enable companies to be recognized for their local value, and make it easy for users to find what local goods are available in their home region.