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Z:IN Sample Book / Brand Identity

Z:IN Sample Book
Z:IN Sample Book

Discipline: Communication

Z:IN Sample Book

Discipline: Communication

To strengthen the image of LG Hausys Z:IN as an integrated interior material brand, the renewal to unify the design of Z:IN Sample Books started as they are the first visual information to choose interior materials. User-centered identity index is designed to find the book easily in a crowded store, to develop the client convenience and unify the brand awareness which has been diffused by individual sample books. Variation is available by kinds and shapes while the white square label shows the product family at a quick look. The consistent graphic motif in various shapes efficiently establishes Z:IN brand image and improves trust and values.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

LG Electronics

LG Hausys
Seoul, South Korea

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Design

LG Electronics

LG Hausys
Seoul, South Korea

Jinkee Min, Hohee Shin, Seokhwi Kim

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Design

TIST

TIST
Seoul, South Korea

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