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PremiumContact 6 / Car tire

PremiumContact 6

Discipline: Product

PremiumContact 6

Discipline: Product

The Continental PremiumContact 6 tire family offers the widest range of different applications (SUV, Sport, Sedan and Compact) with more than 100 tire sizes. The main focus of the pattern design was to create a striking and distinctive esthetic character which is scalable from smallest to biggest tire size. The advanced macro blocks on the outside shoulder, the most significant element of the pattern, guarantee a maximum cornering control. The crystal sidewall design visualizes the premium approach of this line. The outstanding pattern and sidewall design embodies Continental’s brand values, e.g. German engineering and technology uniqueness.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Brand Identity, Safety

  • TARGET GROUPS Consumer / User, Further specification:: Car Manufacturer

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period:: aprox. 4 Years

  • DATE OF LAUNCH 2017

Client / Manufacturer

Continental Reifen Deutschland GmbH

Continental Reifen Deutschland GmbH
Hannover, Germany

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Design

Continental Reifen Deutschland GmbH

Continental Reifen Deutschland GmbH
Hannover, Germany

Ulrich Behr

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