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Precision Paintbrush / Paintbrush design

Precision Paintbrush
Precision Paintbrush

Discipline: Product

Precision Paintbrush
Precision Paintbrush
Precision Paintbrush
Precision Paintbrush
Precision Paintbrush

Discipline: Product

This year’s most innovative paintbrush with the feeling and control of an artist brush! The unique TriTech™ filaments give superior precision and the ergonomic grip zones give perfect control when painting both straight lines, corners and details. The air-tight case which is included prevents the brush from drying up, helps to avoid stains and helps the user to be more sustainable by being able to reuse the brush again and again. The Precision Paintbrush is manufactured under Orkla’s three brands; Anza, Jordan and Spekter.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Usability / Ergonomics

  • TARGET GROUPS Consumer / User, Trade / Industry, Further specification:: Professional Painters and Consumers

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2016

In designing the Platinum Precision paintbrush, Anza has carefully considered each detail. The result: the overall design expresses a feeling of care. The wooden handle and color scheme gives the product a sense of value. It is very difficult to redefine a product that has been on the market for a very long time, and this product has met the challenge masterfully.
Gold Statement
Client / Manufacturer

Orkla House Care AB

Orkla House Care AB
Bankeryd, Sweden

Design

Catino

Catino
Stockholm, Sweden

Daniel Amosy, Jonatan Hedin Persson, Petter Polson

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