Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Dr.Jart Rubber Lover / Mask pack packaging

Dr.Jart Rubber Lover
Dr.Jart Rubber Lover

Discipline: Packaging

Dr.Jart Rubber Lover
Dr.Jart Rubber Lover
Dr.Jart Rubber Lover

Discipline: Packaging

Dr.Jart Rubber Lover is a mask which is designed to express its unique rubber texture on the package. The main visual on the package is a rubber textured 3D baby face to show its exclusive texture and express its lovable name. An icon on a three-dimensional blister pack which is placed on the top of package was designed to help customers easily recognize what the product's purpose is. Its unique package and graphic catch customers' eyes and arouse their interest and curiosity.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

A great example of sticky distinctiveness. In this entry, an eyecatching, unique and humorous identity expresses the use and benefit of these gel face masks. Each product clearly shows their use through a well thought-out design architecture and beautifully executed production. A real smile on the face and in the mind.
Gold Statement
Client / Manufacturer

HAVE & BE Co., Ltd.

HAVE & BE Co., Ltd.
Seoul, South Korea

Design

HAVE & BE Co., Ltd.

HAVE & BE Co., Ltd.
Seoul, South Korea

Lee Kwijeong (Creative Director), Han Wooram