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Good Tea Anywhere / Packaging

Good Tea Anywhere
Good Tea Anywhere

Discipline: Packaging

Discipline: Packaging

We defined Renaissance of Taste’s tea-tasting philosophy as “gently, quietly, slowly and heartily,” and transformed such into a logo consisted of four tea bowls to express its Renaissance tea-tasting ideas. The packaging colors are taken from Chinese literature on tea sets and tea liquid to show the “beauty of natural tranquility.” Chinese calligraphy and paintings on the tea bags are the fruit of collaboration with local artist Li Hsiao-kun. They express the free spirit of the “Good Tea Anywhere” series: tea tasting is for anyone anywhere at anytime.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Renaissance of Taste

Renaissance of Taste
Taipei, Taiwan

Design

Cizoo & Co

Cizoo & Co
Taipei, Taiwan

Chih-Ling Wang, Chia-Hsiao Shih, Yu-Tzu Huang