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Pencil Point designs carried out this research with a view to make B.E.S.T more efficient resulting in a pleasant and enjoyable commute experience in Mumbai, India. The 4-month study brought about prevalent opinions and insightful findings through average time for bus arrival, commute time, ethnographic research and insights etc. While the result was an important part of our research, we understood that the the intrinsic change would stem from the change in mindset and challenge at hand requires multiple government bodies to work together.
Pencil Point Design