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ScreenCare+™ System / Screen protection system

ScreenCare+™ System
ScreenCare+™ System

Discipline: Product

Discipline: Product

The ScreenCare+™ System empowers all Apple Store employees to confidently apply screen protection films to their customers’ iPhones. Portable and pristine, the system carries screen protectors, two proprietary applicators, a work surface, a custom film removal tool, a two-sided cloth for cleaning and polishing and a removable trash container to help keep the work area neat at all times. The system makes the previously onerous and error-prone application process easy and repeatable, while achieving precise alignment within 0.15 mm, every single time. The system has been used to apply more than 1.5 million screen protectors since it was adopted in early 2016.

  • ASSESMENT CRITERIA Practical Use, Innovation / Autonomy, Target Group Fit

  • TARGET GROUPS Trade / Industry, Other target groups:: The product was designed specifically for the Apple retail store environment around the world.

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Belkin International

Belkin International, Inc.
Playa Vista, CA, United States

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Design

Belkin International

Belkin International, Inc.
Playa Vista, CA, United States

Oliver Seil, Eric MacDonald, Mitchell Suckle, Eric Beaupre, David Kleeman

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