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IKU'S / Japanese sake

IKU'S
IKU'S

Discipline: Packaging

Discipline: Packaging

This is package design for the Japanese sake brand IKU’S. Combination with a design motif: ears of rice and clear water weaving in the wind, the logotype consists of the Japanese Hiragana characters and gives a soft impression to express the sake’s smooth texture. The logo mark takes a shape of a cloud sea, having an association with the product’s name SHIRO. This brings a soft, yet elegant mood to the design as a whole. Overall, the package represents the fresh taste and clear color of the product, and this simple design would consequently attract attention, even from sake beginners.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Inata Honten

Inata Honten
Yonago-shi, Tottori, Japan

Design

EIGHT BRANDING DESIGN

EIGHT BRANDING DESIGN
Minato-ku, Tokyo, Japan

Akihiro Nishizawa, Wakako Shibata

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