Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

KITOTE / Shoji

KITOTE
KITOTE

Discipline: Product

Discipline: Product

This is a branding design for the Japanese tategu brand named KITOTE. Tategu refers to doors and windows, particularly designed for a Japanese house. The brand manufactures their tategu products made out of natural woods, with the hands of craftsmen. The brand deals with and develops product design for modern living spaces, by applying the “unified measurement”, which sets 18 mm as a standard measurement. In response to modern housing distribution, the brand provides tategu products with built-in door frames, which do not require to send craftsmen to actual building sites, and which therefore reduce time, work, and cost of site construction.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Brand Identity

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

Nakai Sangyo

Nakai Sangyo
Wakayama-shi, Wakayama, Japan

Design

EIGHT BRANDING DESIGN

EIGHT BRANDING DESIGN
Minato-ku, Tokyo, Japan

Akihiro Nishizawa, Wakako Shibata

Go to profile