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GFX SYSTEM / Digital camera system

GFX SYSTEM
GFX SYSTEM

Discipline: Product

Discipline: Product

It is a mirrorless digital camera system employing a middle format image sensor, which is 1.7-times bigger than other full-frame image sensors, as well as exclusive lenses and accessories. It boasts super-high image quality and its body size is equivalent to other full-frame cameras. The worldwide first detachable EVF with an optional adapter, a rear three-direction tilting LCD, and a grip for an easy hold work well with various shooting styles. With three genuine lenses and the accessories including an adapter for other company’s lenses and a vertical grip, it offers the image quality, operability and expandability for professionals’ / high-end model users’ needs.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

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Design

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

Masazumi Imai

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