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“Emotion” washing machine / Washer

“Emotion” washing machine
“Emotion” washing machine

Discipline: Product

Discipline: Product

The new design is to break the traditional dull impression top-loaded washing machines have been making. The 54 LEDs on its front will glow when working to show its washing status in quite an emotional way. The storage zone on its bottom part is used to store laundry detergent, softener and some laundry tools and is very convenient for the user; it is healthier because cleansing particles between the inner and outer drums will clean away dirt during its working process; the new UI design illustrates the working status in an visualized and easily understandable way.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Innovation / Autonomy

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Haier Group

Haier Group
Qingdao, China

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Design

Haier Group

Haier Innovation Design Center
Qingdao, China

Zhou Shu, Fei Zhaojun, Feng Zhiqun, Dai Nanhai

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