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FUJIFILM X-A3 / Digital camera

FUJIFILM X-A3
FUJIFILM X-A3

Discipline: Product

Discipline: Product

The X-A3 is a small / lightweight, interchangeable-lens digital camera with an APS-C sensor, pursuing easier operation for entry-level users. Its aluminum top cover and the metal cutting dials boost the quality appearance, which can intensify users’ desire to own one. The dials and the buttons gathered on the right side of the body allow a quick operation with one hand. The touch screen offers users an intuitive control: Touch AF, Touch Shoot and Touch Zoom. With a 180-degree tilting LCD for selfies and the three Portrait Enhancer modes responding to various human skins, we aimed at achieving shooting pleasure and fun when operating the camera for our users.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

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Design

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

Keita Kamei

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