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East travel / Wine packaging

East travel
East travel

Discipline: Packaging

East travel
East travel
East travel
East travel
East travel

Discipline: Packaging

The design of "Journey to the East" takes the traditional Chinese literature "Journey to the West" as the theme element and displays it on white spirits packaging with apprentices of Tang seng and his three disciples, which use the abstract and mosaic format. The Chinese opera, classical literature and traditional liquor are the representatives of Chinese traditional elements, that all melt into one in a more fashionable and innovative way. The designer wants to convey the traditional and rich Oriental culture to the world by different design deductions and bloom modern beauty of the East rhyme in the international market.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME other period:: Two months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Jiangsu Yanghe Distillery Co., Ltd.

Jiangsu Yanghe Distillery Co., Ltd.
Jiangsu, China

Design

SHENZHEN ORACLE CREATIVE DESIGN CO.

SHENZHEN ORACLE CREATIVE DESIGN CO., Ltd.
Shenzhen, China

Yanghe & OCD Design Department Project 5 Groups

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