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AirPods / Wireless headphones

AirPods
AirPods

Discipline: Product

Discipline: Product

Apple’s innovative new wireless headphones weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, the AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. The AirPods harness the power of Siri®, allowing you to access your favorite personal assistant with just a double tap. The AirPods eliminate the hassles of wireless headphones, by just flipping open the lid of its innovative charging case and with one tap, they are instantly set up and ready to work with your iPhone® and Apple Watch®.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Innovation / Autonomy

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period: confidential

  • DATE OF LAUNCH 2016

Perfectly controlled and aesthetically sublime, the experience of the new Apple AirPod design is completely outstanding. It enables ease of use without ear fatigue, and perfectly balances the degree of innovation. Not too much and not too little.
Gold Statement
Client / Manufacturer

Apple

Apple
Cupertino, CA, United States

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Design

Apple

Apple
Cupertino, CA, United States

Apple Industrial Design Team

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