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iPhone 7 Plus / Mobile phone

iPhone 7 Plus
iPhone 7 Plus

Discipline: Product

Discipline: Product

The iPhone 7 and iPhone 7 Plus come in silver, gold and rose gold finishes and introduce two all-new black finishes: a beautiful black finish that has an anodized matte appearance and a jet black finish that has a deep, high-gloss look. The new jet black finish is accomplished through an innovative nine-step process of anodization and polish for a uniform, glossy finish. An entirely reengineered enclosure results in a water resistant iPhone.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Innovation / Autonomy

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period: confidential

  • DATE OF LAUNCH 2016

Apple has created a design icon with the iPhone 7 Plus and its clear and uncluttered design. It features an amazing quality of detail and a very fine and sensitive use of colors. The seamless surface treatment and refined finish set it apart from other products in the mobile phone category.
Gold Statement
Client / Manufacturer

Apple

Apple
Cupertino, CA, United States

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Design

Apple

Apple
Cupertino, CA, United States

Apple Industrial Design Team

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