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Gear Fit 2 / Sportswear

Gear Fit 2
Gear Fit 2

Discipline: Product

Discipline: Product

The Gear Fit 2 offers a simple, lightweight design that complements everyday wear. With its ergonomic curve, the GPS sports band allows for a comfortable fit throughout the day. Likewise, the strap’s secure fastener and sizing options ensure that the device stays on, even during the most vigorous workouts. Featuring a stylishly slim design, the Gear Fit 2 is available in multiple fashion-forward colors and boasts a variety of watch faces so you can complement your own personal style. Other features include a 1.5" curved super AMOLED, IP68 water resistance, GPS, internal music storage and access to your favorite Spotify playlists.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Inc.
San Francisco, CA, United States

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Design

Samsung Electronics

SAMSUNG Electronics Inc.
San Francisco, CA, United States

Howard Nuk, Jeff Jones, Sun Son, Sameer Bhalla, Dennis Miloseski

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