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SHIELD TV / Game streaming console

SHIELD TV
SHIELD TV

Discipline: Product

SHIELD TV

Discipline: Product

The NVIDIA SHIELD is an ultra-HD Android TV streaming media player that delivers up to 4K resolution video. Powered by NVIDIA’s Tegra processor, it is also a gaming console that instantly streams and plays PC titles at 1,080 p and 60 frames per second. Its unique set-top box design ˗ inspired by the triangular tessellation method by which NVIDIA graphic chips optimize computing and graphics performance ˗ enables improved cooling and unique indicator lighting. Comparing to the first generation product, the overall size was decreased by 33%. The structural rigidity was increased by 150% while reducing the assembly complexity with less parts.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Brand Identity, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Nvidia Corporation

NVIDIA
Santa Clara, CA, United States

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Design

Nvidia Corporation

NVIDIA
Santa Clara, CA, United States

Jason Su, Nathan Kwak, Sergey Murauyou, Gregory Desin

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